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Team building and its 12 C’s- has your company answered them?

Author: Keltram Group | Date Published: 30 September 2010 15h00 | Article Release


Many people may not see the importance of working in a team however teamwork is possibly one of the most fundamental aspects within a company. When individuals belong to a team, they feel a part of something larger than themselves. This in turn promotes enthusiasm and commitment- well hopefully.

Few companies know how to make teamwork work for them. Keltram understands this and through team building activities assists companies in exercising team work in the corporate environment.

Even though each person in a company has a specific role or job title, they are still unified and a part of the organization. It is important to ensure that all staff is able to work together and bring their individual expertise, knowledge and experience to the table to be able to contribute positively to the bigger picture. When companies and each employee of the company get this balance right, team work becomes a key factor in the day to day management of a company as well as in the production side of things.

It is vital to ensure that aspects such as communication barriers do not interfere with daily operations of a company. If there are internal problems that affect work performance and staff relationships, teams could find it difficult to work together, understand one another and move forward towards a common goal.

It is for this reason that it is extremely important to first of all develop an effective team structure within a company that suits the overall objectives of the business. Once this team has been developed and managers are confident that these individuals will assist one another within the team structure, it is best to provide some sort of foundation that will assist the team with potential obstacles and overall team development.

Team building is a great way to assist with the general spirit of a team. It is however different to developing a focused work team. Team building is a great way to bring a group together and to create some enthusiasm amongst each person. It also allows each person to explore new talents and discover new things about each person who they work with on a daily basis. Breaking down these barriers assists with the forming and developing of relationships between team members.

There are a variety of different approaches to team building. It is important that companies and individuals concerned know about the different areas of team building and how to apply them to the workplace and their relationships with others in the team.

The 12 C’s of team building provide a well rounded approach to correcting and improving the general relationships, communication and overall performance in a team. Through following these vital guidelines, Keltram are able to provide companies with the tools to be able to make the most of a team and team building.

Clear Expectation

There are a number of questions that companies and employees should ask themselves before, during and after team building. Once these questions have been answered and everyone understands all aspects clearly and what is expected of them, the team and company as a whole can move forward.

  • Have expectations been clearly communicated to the team and company?
  • Does everyone in the team understand the reasons for the team being created?
  • Does the company show consistency in supporting the team? Money, time, resources
  • Is there enough time set out for team work? Discussions, attention, interest


Everyone within the team needs to understand the importance of working together. Getting everyone to respect and comprehend team work and how it benefits an organization will make a huge difference to a company and the results that they achieve.

  • Can team members define the importance of team goals?
  • Does the team as a whole understand their importance and where they fit into the company as a whole?


In order for a team to work well together, there needs to be dedication and commitment to not only the work that needs to be done but to the rest of the team too. This means helping each other in stressful situations and being able to rely on one another at all times.

  • Do team members all respect and feel that the mission of the team is important?
  • Do they all have the same idea in mind with regards to the expected outcome?
  • Does each person in the team see their input as important and essential to the team and the company as a whole?
  • Does everyone work hard and encourage themselves and one another to develop their skills?
  • Do team members approach tasks and responsibilities with a positive attitude?


When a team trusts each other and knows that each person is able to contribute and fulfill their role in the team, there is mutual respect amongst each person. However for this to happen, everyone in the team needs to be sure that understand the capabilities of the next person.

  • Does the team feel that everyone is participating?
  • Does the team as a whole feel that everyone has the correct skill, knowledge and experience to fulfill their tasks?
  • Does the team have access to help if necessary?


It is important for a team to take responsibility and set out various goals and targets for themselves. Although these already exist within the company, it is always a good idea to have personal goals that the team can reach together.

  • Has the team taken it upon themselves to set out visions, missions and strategies to use?
  • Are there timelines set out?
  • Is there support behind the team, either management or other forms of leadership?
  • Does the leadership support these strategies, goals and targets?


There needs to be a balance between freedom and discipline within a team. This allows everyone in the team to work in a constructive environment.

  • Are there clear boundaries set out?
  • How far do some team members go to find solutions?
  • Are there limitations e.g. time etc before a project or task begins?


The main objective of team work is to ensure that everyone in the group participates and contributes to the task or project at hand, in return assisting a company to reach its target.

  • Does the team understand group processes?
  • Do individuals within the team understand development?
  • Does each person know how to participate as a whole and work interpersonally with one another?


This is possibly one of the most fundamental parts of team work. There are a number of different reasons why communication barriers exist in the workplace. When they do they can cripple performance, work relationships and overall team spirit.

  • Is each team member aware of the priorities and tasks of the team?
  • Is there a strategy set in place for constructive feedback?
  • Do teams know the context of their existence?
  • Is there clear and honest communication between team members?
  • Are there helpful opinions that are brought up?
  • Are conflicts and disagreements addressed in a professional manner as soon as they happen?

Creative Innovation

In order for a team and a company to move forward and keep up with trends and changes within their particular industry, team members need to contribute creative thinking and practices towards their tasks.

  • Is the organization interested in change?
  • Does the team and company value and give credit to creative thinking, innovation, new ideas and solutions?
  • Does the company or team reward improvements- is there an incentive?
  • Is there training, education or books provided for staff?


To encourage a team and a company as a whole there should always be something that motivates each individual.

  • Does the team feel responsible for their achievements?
  • Is there reward and recognition for achievement?
  • Is there finger pointing rather than problem solving?
  • Does the company recognize both team and individual performance?


Teams within a company need to be led by a strong and focused manager or someone alike. This allows people within the team and the team as a whole to be guided in the right direction at all times.

  • Is there a leader in the team?
  • Are priorities and resources planned across the team?
  • Is there a cross- functional process between all teams in the company?
  • Are all teams customer focused?

Cultural Change

With South Africa being a multi- racial country, it is vital that companies follow the BEE structure and exercise well rounded teams that represent different cultures, religions and backgrounds. This will contribute to the different ideas and opinions that are so important in making a team diverse. The organizational culture of the future is important for any company.

  • Does the company recognize and empower the people it employs?
  • Does the company recognize failures as a learning curve?
  • Does the company recognize that the more it changes a team to best suit the business, the better the results will be?

Once these questions have been answered and understood by everyone within the team and organization, team building and team work will be easier to approach. There needs to an understanding between every individual at a company. If every person accepts, respects and comprehends the ways of a company, then team building and ultimately team work becomes an easier task.

Keltram understand that companies rely on their valuable teams to provide the best solutions and results for the brand and business. However there are a number of factors that may interfere with the productivity of a team. Addressing these issues and resolving them is the best way to ensure that teams and everyone in the company works through communication barriers and other issues that may hold them back.

Through a number of structured and planned out team building exercises, Keltram is able to assist with this process. Outdoor and indoor team building activities offer companies the chance to spend time away from the work environment, allowing team members to address issues and identify strengths and weaknesses in more of a personal environment. 

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